Fally Masambuka-Kanchewa

Assistant Professor

Dr. Fally Masambuka-Kanchewa is an Assistant Professor of Agricultural Communication. She teaches both graduate and undergraduate courses in agricultural communication and extension. She is passionate about community development, specifically implementation of needs and evidence-based projects and programs. Her research focuses on exploring the role of communication as a science for understanding people’s behaviors and amplifying voices of various stakeholders. She is also interested in exploring factors influencing public perceptions and acceptance of scientific innovations and technologies especially examining the impact of trust on public acceptance of science and innovation. The goal of her research is to identify ways for incorporating needs of various stakeholders when planning, implementing and evaluation agricultural policies programs and technologies. She has experience conducting research in Malawi, Tanzania, Uganda, Kenya and the U.S.

Contact

fallymk@iastate.edu

515-294-8943

206E Curtis Hall

513 Farm House Lane

Ames

50011-3150

Research Area

Education

B.S., Agricultural Extension, Bunda College of Agriculture, 2009
M.S., Agricultural Communication, Purdue Univeristy, 2013
Ph.D., Agricultural Communication, The Ohio State University, 2019

Affiliations

Interdepartmental Programs

Sustainable Agriculture

Selected Publications

Lamm, K., Newell, M., Lamm, A., Byrd, A., Masambuka-Kanchewa, F., Sanders, C., Qu, S., Retallick, M., & Gabler, N. (2026). U.S. consumer perceptions of food and pork production sustainability: A cluster-based audience segmentation analysis. Foods, 15(5), 894. https://doi.org/10.3390/foods15050894

Ayisi, D., * Masambuka-Kanchewa, F., & Martin, M. (2025). Future workforce for America: exploring the impact of ecological systems on youth motivations to pursue careers in agriculture. Journal of Agricultural Education. 65(4), 210-224. https://doi.org/10.5032/jae.v65i4.2829

Lamm, A., Lamm, K., Byrd, A., Yazdanpanah, M., Gabler, N., Johnson, A., Sanders, C., Masambuka-Kanchewa, F., & Retallick, M. (2025). When machines speak science: Testing consumers’ perceptions of AI-generated communication messages. Journal of Applied Communications, 109(3). https://doi.org/10.4148/1051-0834.2594

Karki, A., Qu, S., Masambuka-Kanchewa, F., Retallick, M., Lamm, A., Lamm, K., Sanders, C., Byrd, A., & Gabler N., (2025). Pork production on YouTube: Frame and sentiment analysis. Frontiers in Communication, section Science and Environmental Communication, 10, 1557633. https://doi.org/10.3389/fcomm.2025.1557633

Kakara, A., * & Masambuka-Kanchewa, F. (2025). Revisiting the role of agricultural extension as a technology transfer tool. Journal of Agricultural Education. https://doi.org/10.5032/jae.v66i3.2939

Masambuka-Kanchewa, F., Lamm, A., & Oyugi, M. (2024) Exploring social media information seeking during the covid-19 pandemic to inform science and health communication during a crisis. Sage Open. https://doi.org/10.1177/2158244024129

Nyarko, D., * Masambuka-Kanchewa, F. & Obaa, B. (2023). Students’ perceptions of the role of various players in agricultural technologies and innovations development. Journal of Agricultural Studies. .2(1), 51–56. https://doi.org/10.5296/jas.v12i1.21458

Masambuka-Kanchewa, F. Lamm, A. & Qu. S. (2022). Exploring the Impact of Agricultural Policies on the Documentation and Sharing of Indigenous Knowledge in Sub-Saharan Africa. Journal of Agricultural Extension and Rural Development.4(4), 173-182 doi: 10.5897/JAERD2022.1331

Masambuka-Kanchewa, F., & Lamm, A. (2022). CAES Graduate Students’ Perceptions of Scientists before and after Taking a Science Communication Course. Nacta Journal

Masambuka-Kanchewa, F., Rumble, J. & Buck, E. (2021) Exploring Differences in Communication Behaviors Between Organic and Conventional Farmers Journal of Agriculture, Food Systems and Community Development. https://doi.org/10.5304/jafscd.2021.103.018

Dobbins, C.E.*, Masambuka-Kanchewa, F., & Lamm, A. J., (2021). A Systematic Literature Review of the Intersection between Social Media and Cultural Identity: Implications for Agricultural and Environmental Communication. Journal of Applied Communications.105(2).https://newprairiepress.org/jac/vol105/iss2/6/

Lamm, K.W., Mulvaney, C., Lamm, A.J. Davis, K., Masambuka-Kanchewa F. & Nahdy, S. (2021). Model of success: Extension Services helping Ugandan youth find a career in Agriculture. Journal of International Agricultural and Extension Education. 28(3), 7-13

Masambuka-Kanchewa, F., Lamm, K.W., & Lamm, A.J. (2020). [ Special issue].Beyond diffusion of improved technologies to promoting innovation creation and information sharing for increased agricultural productivity: A case study for Malawi and Kenya. Journal of International Agricultural and Extension Education, 27(1), 79-92. doi: 10.5191/jiaee.2020.27106

Masambuka-Kanchewa, F., Rodriguez, M.T., Buck, E. & Lamm, A.J. Niewoehner- Green. J. (2020). Impact of agricultural communication interventions on sustainable agricultural development in Malawi. Journal of International Agricultural and Extension Education.27(3), 131-161 doi: 10.5191/jiaee.2020.273116

Gibson, K. E.*, Lamm, A. J., Masambuka-Kanchewa, F., Fisher, P. R., & Gómez, C. (2020). Identifying indoor plant propagation research and education needs of specialty crop growers. HortTechnology.30(4),519-527.https://doi.org/10.21273/HORTTECH04622-20

Masambuka-Kanchewa, F., Lamm, K.W., & Lamm, A.J. (2020). Gate keepers in agricultural extension research: A retrospective analysis. Journal of International Agricultural and Extension Education.27(4), 94-110.doi:10.5191/jiaee.2020.27494

Lamm, K.W, Masambuka-Kanchewa F., Lamm, A.J., Davis, K., & Nahdy, S. (2020).Strengthening coordination among extension service providers for improved provision of agricultural extension and advisory services: A case study from Kenya. Journal of International Agricultural and Extension Education. 27(3), 18-26. doi: 10.5191/jiaee.2020.27318

Rodriguez, M., Erbaugh, Mattee A., M., Msuya, C., Masambuka F., & Cochran, G. (2019). Improving the training of frontline extension workers in Tanzania: A pilot curriculum reform initiative with the Ministry of Agriculture training institute at Ilonga. Journal of International Agricultural Education and Extension, 26(3) 105-120 doi:10.5191/jiaee.2019.26307.

Agunga, R., Rice, C.E. Batchelder, C.L, Masambuka, F., Chilungo, S. & Banda, C., (2012) An Analysis of HIV Risky Behaviors of University Students in Malawi: A Case Study of Bunda College and The Polytechnic, Journal of Development Communication and studies,2(1), 1-17.