Shuyang Qu

Assistant Professor
Shuyang Qu

Dr. Qu teaches agricultural communication courses and conducts research on media literacy, public opinions, and the effectiveness of media production within the field of agricultural communication. She holds a BA in English Language and Literature from South-Central University for Nationalities in Wuhan, China, an MS in Mass Communication from Greenlee School of Journalism and Communication at Iowa State University, and a Ph.D. in Agricultural Communication from the Department of Agricultural Education and Communication at University of Florida.




Peer Reviewed Publications:

Qu, S., Irani, T., & Lindsey, A. B. (2018). The communication effectiveness of scientist-stakeholder partnerships addressing agriculture and natural resources issues: A citation analysis of the Florida Water and Climate Alliance. Journal of Applied Communications, 102 (1). doi: 10.4148/1051-0834.1755

Qu, S., Bletscher, C., & Lamm, A. (2018). Exploring undergraduate students’ attitude toward undocumented immigration: Implications to agricultural education. Journal of Agricultural Education, 59(3). doi: 10.5032/jae.2018.03124

Qu, S., Bradley, T., & Rumble, J. N. (2018). Identifying a knowledge gap of blueberry health benefits: The role of education, income, generation and gender. Journal of Southern Agricultural Education Research, 68. Retrieved from

Qu, S., Lamm, A., Rumble, J., & Telg, R. (2018). Predicting consumers’ local food attitude with personal values and local food online videos. Journal of Agricultural Education, 59(1), 171-188.

Qu, S., Lamm, A. J., Rumble, J. N., & Telg, R. W. (2017). The effects of online video on consumers’ attitudes toward local food. Journal of Applied Communications, 101(4), 1-20.  doi:10.4148/1051-0834.1841

Qu, S., Lamm, A. J., & Rumble, J. N. (2017). Marketing power berries: An Importance-Performance Analysis of blueberry. Journal of Applied Communications 101(3). doi:10.4148/1051-0834.1842

Qu, S., Lamm, A. J., & Rumble, J. N. (2017). Communicating with bilingual audiences about immigration issues. Journal of Applied Communications, 101(2). doi:10.4148/1051-0834.1004

Gorham, L. M., Qu, S., Telg, R. W., & Lamm, A. J. (2016). Testing the usability of communication materials through heat maps in online survey platforms. Journal of Applied Communications, 100 (3). doi:10.4148/1051-0834.1226

Gorham, L., Qu, S., Telg, R., & Lamm, A. (2015). Using heat maps to determine the usability of communication materials. University of Florida Cooperative Extension Service Publication Series (WC198). Gainesville, FL.

Area of Expertise: 
Agricultural Communications
B.A. South-Central University for Nationalities
M.S. Iowa State University
Ph.D. University of Florida
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